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  • Did You Know That Corvette's Original Logo Was Illegal
  • Post author
    Ralph Gold

Did You Know That Corvette's Original Logo Was Illegal

Did You Know That Corvette's Original Logo Was Illegal

While the iconic crossed flags logo is instantly recognizable today, the very first emblem designed for the Chevrolet Corvette in 1953 featured an American flag. However, it was quickly discovered that using the U.S. flag for commercial advertising purposes was illegal.


This legal constraint led to a last-minute alteration of the logo. Designer Robert Bartholomew's creation was swiftly changed to incorporate a "fleur-de-lis" design alongside the checkered flag, celebrating the brand's French heritage and avoiding legal issues. This unexpected evolution in the Corvette's emblem is a fascinating detail in its rich history.

  • Post author
    Ralph Gold

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